Reliance Jio’s JioFiber broadband
service for homes will likely be launched around Diwali, and the company plans
to offer data at rates that could disrupt the home broadband market.
Reliance Jio’s home broadband
service will start in Diwali and the company could offer 100GB data at just Rs
500.
In May, Reliance Jio’s official
Twitter handle had tweeted saying the JioFiber Preview Offer is currently being
offered on a trial basis in some cities.
Reliance Jio’s Twitter handle had
tweeted this out, “The JioFiber Preview Offer has currently being launched in
select areas of Mumbai, Delhi-NCR, Ahmedabad, Jamnagar, Surat and Vadodara. Our
network is in the process of being rolled out to other cities.”
In September last year there were
reports of JioFiber being tested out with 100Mbps speeds in some cities.
JioFiber has already been testing out its services in Chennai, Mumbai. However,
one of the challenges for the JioFiber network has been getting permission to
enter gated colonies.
While the exact launch date for
JioFiber remains unknown, there’s no doubt the company is going to go for the
disruptive pricing model, just like it did with the Jio mobile network.
To compare, rivals like Airtel
currently are offering customers 1000GB data free for a whole year if they sign
up for the broadband service via online.
Airtel is currently offering
customers 60 GB data for Rs 899, though
with the bonus data this is extended to 750 GB data free for a period of one
year. Airtel’s Rs 1099 plan, which has 40Mbps speed offers 90 GB data per
month, with 1000 GB data free for one year. Airtel’s Rs 1,299 plan is the one
that offers 100 Mbps speeds, with 125 GB data per month, and 1000 GB data free
for the period of one year.
However the free data offer is
limited only to the NCR region. Other broadband providers like ACT have started
offering 1GB per second internet speeds in the city of Hyderabad with 1TB
download limit at a rental price of Rs 5,999. ACT has also expanded operations
to Delhi and is offering 100 Mbps speeds.
But if JioFiber launches 100GB
data at Rs 500 for fixed lines at home, it could cause new disruption in the
market. We’ll have to wait and see if the Diwali launch timeline turns out to
be true.
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